The Enemy of Good Enough
Defines Who We Are...

It also begins to tell how you'll benefit from an association with us.

Working with the Enemy of Good Enough means that we vigorously pursue every option to help you sell more stuff. I'd love to have you sit in on one of our strategic or creative sessions. When we review an idea we always ask what else we can do to make it a little better...a little more disruptive! (btw-the more Disruptive! we make something, the more likely it is that the message registers---which is better than just being heard).

Every day—that's every day we face challenges that seem unsolvable. Challenges like: but there's no time to get this done...but there's no space on this package to be different...all the good messages are taken, etc. etc.

I love the Army Corps of Engineers slogan: "The difficult we do immediately. The impossible takes a little longer."

Or, as Yoda succintly says: "Don't try. Do!"

What attitudes these words represent. That's us. That's what we do. That's the essence of The Enemy of Good Enough. Give us a shot. Bring us your toughest marketing challenge. We'll do more than try to solve it. We will solve it.

Ask Yourself...

If your brand was a tree-what type of tree would it be?

What's your brand's position in your mind?

What's your brand's position in the mind of the consumer?

If these questions stimulate your marketing side or you can't really come up with a crystal clear answer to all of them, then maybe we should chat.

August 5th, 2008

When they're down

It's a lot easier to kick 'em!
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August 4th, 2008

Home again, home again

I'm back from a rare vacation and rarin' to go! Lots of things happened while I was isolated from modern society completely.
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July 11th, 2008

PowerGenix driving battery innovation

One of our clients, PowerGenix, has been all over the green-energy news sites of late. They have developed a process that makes NiZn batteries stable, resulting in a battery that is safer, more ...
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July 10th, 2008

Quants 'n' Ends

Colorzilla is an outstanding little add-on for Firefox if you do any web development at all...it basically gives you an eyedropper tool in your browser window, so you can sample any pixel in the ...
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July 8th, 2008

Clever promotion

Terry spotted this one the other day. I compared it to a kind of 5K for the YouTube era...
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