If you are looking to advertising for the holidays and do not currently have a plan in place, you are already behind the eight ball.  The holidays are prime advertising time and a lot of companies have had their media buys in place for months.  Before going in to negotiate your media buy through a broker, an agency or directly, be informed and go in with an explicit idea of what your objectives are. 
 

What is Disruption! anyway?

Disruption! is what sells goods & services.

And, other than spending bunches of money to incessantly pound the brand message into everyone's brain...the only thing that works (read as sells) in this still difficult, scared, unsure economy.

And, we're the only San Diego Ad Agency that offers Disruption! Indeed, Quantum is the only San Diego Ad Agency that specializes in Disruption!

Disruption! is making the unstrange strange...and making the familiar unfamiliar.

It's blowing the doors off of conventional wisdom.

So we're cleaning out the accounting records, and anything over ten years old can go away. Digging around we came across this old invoice, from 1991, for our very first ever computer workstation. The Apple Mac Quadra 900, a monster of a tower, with 16 slots for RAM (maximum 4mb each!) that had to be filled equally, and a badass 25MHz (you read that right) Motorola xx040 processor. We also added one of the earliest 1GB hard drives available, a massive 19" monitor with color calibration, and other outstanding accoutrement.

To say that we specialize in beating "impossible" deadlines is maybe an overstatement. But, we are v-e-r-y good at it.

We're the only San Diego Ad Agency that stakes their claim on this positioning.

What does the Army Corps of Engineers (Seabees") during WWII say??...the difficult we do immediately. The impossible takes a little longer.Yeah! Like that!

So you need to select a web host, and you're overwhelmed by the literally thousands of options out there.

Socialmention.com has an interesting tool called the "Real Time Buzz Widget" that lists mentions of your site or blog in a scrolling window in "real-time". I'm exploring their site right now. Here's a widget aimed at "quantumcommunications". They're kind of weird so far.

OK...here's the Brand positioning to match up with the Brands I called out in my last post. Or, if you're new to this blog, you can follow along right from here. I'm identifying a Brand...and then their associated positioning.

Just to re-state my belief that Positioning is the single most important marketing decision you'll ever make...

Just ask Mervyn's department store. They're out of business for a variety of reasons. The most damaging is that they did not know who or what the Brand stood for nor where the Brand was positioned. The Brand was merchandised like the low price leader---WalMart, yet did not have the low prices to support that position.

It was not classy enough to be Target.