We've produced a couple of fruit smoothie videos for 8th Continent Soy Milk, check out the 88-Second video to make Banana Strawberry Frozen Fruit Smoothies, and the Mango Peach Healthy Fruit Smoothies Recipe.

We recently created a wrap for this PowerGenix Prius.  Check out the photos--and no, your eyes do not deceive you, it runs on D Batteries.  A whole lot of them.  NiZn is such a superior technology to NiMH that these Ds give it considerably more range than a standard Prius.

After we wrapped it we had to, in a couple of days, design something to build around the battery pack in the back for car shows.  Without exact dimensions we put together this display that could be scaled to fit the trunk, and the outcome is pretty nice IMHO.

Last week was another nvts week here at the Enemy of Good Enough.  We faced adversities such as: the death of our Designjet 500 (which we rely heavily upon), UPS forgetting a pickup, velcro becoming needle+thread becoming staples, and the distraction of NBA Playoffs.

We got it done, however, like we always do.  Here are some photos that pretty much sum up our ethos here:

Quantum Man Says: If you've got six little boxes, then you have one big box.

It usually doesn't take much to spot websites that need some work done...but recently I've stumbled upon another useful tool.

8th Continent Soymilk was having trouble standing out in a category dominated by a heavy hitter. The first step--as both us and them saw it--was rebuilding their painfully bland website.

We set it up in the Drupal 6 Framework. We've got a lot to add over the coming months and years, but we started with a fun layout, some emotion, some social recipe sharing, and an awful lot of information on Soymilk. Check it out.

Here at San Diego Marketing and Advertising Central we've switched over to making 90% of our websites with the Drupal CMS.  The latest one is off the block...or halfway off anyway...say hello to the king of Sports Training Programs, Sport Science Lab.  We're expanding the Sports Lab operation into an online community, and a database of exercises and methodology articles.

Every website I build is loaded with additional functionality that wasn't in the previous, and this step is no exception.  Sport Science Lab has a full Ubercart-powered Shopping Cart, membership sections, a (soon to be) youtube-like user video library, and much much more.

It is still in its infant stage, but go ahead and train like Troy Polamalu at Sport Science Lab.

Over here at the Enemy of Good Enough we seem to be finding ourselves working on a new type of project every week.  Soundproofing a room for audio recording?  Check.  Building a light stage for video shoots?  Check.  This week?  I found myself needing some high quality shots of some small drill battery packs (for PowerGenix Battery Corp.) without a decent camera or lighting setup on hand.  Shots will only be as good as the camera, and our usual DSLR was out of the shop so I had to use the dinosaur (Nikon CoolPix E990).

So what is the best solution?  Build a lighting box that can deal with the shortfallings of the camera.  I'd found some instructions for a light box online months ago (unfortunately I couldn't find and reproduce them here) so I recreated it from memory.

We decided to build our own lighting stage in the office in order to shoot some DVDs for Sport Science Lab.  Check out the setup in the first photo.  Three 1000W Work Lights difused through some semi-opaque sheets positioned about 6 or 7 feet from the subject.  We were able to find the backdrop at a store up here in oceanside called "Photo Backdrops".  Who would have thought they carried backdrops!

How did it work you ask?  We got plenty of light on the front of the subject.  Perhaps a bit too much on his right side.  We ran out of lights (there are a couple of office lights above him) so we had nothing to light the backdrop with--resulting in fairly apparent shadows when he jumps.  All in all though, pretty successful for our first attempt at building our own lighting stage.  We're planning to reshoot the footage we captured on this shoot, next time with some color-gel equipped lights lighting the ground and backdrop to help us minimize moving shadows.  We're all looking forward to round two of the experiment--all in a day's work at the Enemy of Good Enough.

I had the distinct pleasure of designing the new Sport Science Lab Tshirts last week.  Terry was driving to work and happened to see a truck with a "Warning: Explosives" sign on the side of it, and thought it was a terriffic symbol to associate with Sport Science Lab.  I agreed wholeheartedly, and gave him some designs to look at. Most of them looked about like the one to the right. A pretty sweet shirt, in my humble opinion.  In fact, this is the one I cast a vote for (in a variety of colors).

I went ahead and made a grungy version, however, just for kicks.  Whenever I'm comping up something for someone I usually try to make seven or eight version that I think they will like then one more that sticks out like a sore thumb, in this case, it was a grungy version.  Lo and behold, when Terry passed around a sheet of options the grungy one was picked three or four times as much as the next option.  So, we now have a rockin' new Sport Science Lab tshirt.  Click the thumbnail below for a full size version.  It is available now from the Sport Science Lab Store.

Over at Conversation Marketing Ian wrote up a post about 38 things he wished he knew when he started marketing.

I'm not exactly the pro marketer in this office, more of a guy that gets things done--but it was an interesting and informative list to flip through.