This is a clever use of simple stuff you can find around the house. Spiders are terrific at keeping insect populations low, so squishing them should be the last option...make a spider catcher instead!
I have to admit I've got a soft spot for the creepy crawlies, and underdogs of most types. Spiders are enchanting to me.
Now more than ever, you need the Enemy of Good Enough.
Why? Because every dollar counts. Every effort counts. Budgets are tighter. Consumers are more tight-fisted. Creative needs to not only cut through clutter but skepticism and fear. Messaging needs to be relevant and them-centric and emotional. These are not times for mediocrity...
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