This is another post in a series about positioning.

Today, I'll identify some well-known Brands and see if you can come up with their positioning.

Then, in my next post, I'll provide the answers along with some more useful, usable information about positioning.

BTW...as a reminder, at this point in my career, having worked in marketing for 30+ years, I'm absolutely convinced that positioning is the most important marketing decision you'll ever make. Ever.

Get the positioning right and the Brand will become a Brand...and, btw...generate revenue.

Get the positioning wrong and it's a long, uphill battle.

Here's some Brands.

• CrossFit (these folks totally know and live their Brand's positioning)
• Ben & Jerry's (am easy one)
• Mervyn's (??? That's why they're on the list)
• AFLAC
• Carl's Jr.
• Target

Have some fun with this...