This article is fun…it's a step-by-step guide to building your own quality duct tape wallet. Instructables is an all-around great site, if you have any fun fiddling, tinkering, rebuilding and futzing, it's a must-bookmark. Browse around, there's literally hundreds of projects ranging from easy to silly, hard to serious. Enjoy!
Now more than ever, you need the Enemy of Good Enough.
Why? Because every dollar counts. Every effort counts. Budgets are tighter. Consumers are more tight-fisted. Creative needs to not only cut through clutter but skepticism and fear. Messaging needs to be relevant and them-centric and emotional. These are not times for mediocrity...
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