Currently, we are all weathering the worst economy seen since the 1920's.  Because of this, many will make the knee-jerk reaction to slash marketing budgets.  This is possibly one of the worst decisions that can be made by a struggling business.  Instead of ensuring invisibility in the marketplace, you can continue to make bold statements…only be mindful of a budget. 

With Expo East around the corner, now is the time to finalize your tradeshow budget that allows the statement that you want and can afford to make.  This is where working with a seasoned agency like Quantum can save you a fortune.  In addition to being veterans of tradeshows like Expo East, we also have connections to get you the best prices on creative, printing and peripheral pieces.  You can save a lot while not having to tape torn graphics used last year. 

Reflect on tradeshows of the past in order to capture the forgotten costs that can add up quickly.  Make certain the team attending the show consists of essential staff rather than folks looking for a weekend away on the company dime.  Shop for the best prices on hotel accommodations and airfare including costs we all forget like taxis, tips, public transportation, airport shuttles, etc.  Evaluate if any of the items being taken to the show can be packed in suitcases with your staff already traveling to help defray shipping costs.  You may even want to compare prices between an extra bag fee at the airport and using a shipping carrier.  Many times the airlines will charge less for an additional 40 pound "bag" than one of the big companies shipping a simple box.  Adding an extra airline bag will also almost guarantee the bag arriving at the destination when you do rather than waiting for a package to arrive at the hotel in time for the show. 

Most importantly when creating your Expo East budget, be certain to revisit all of the show elements.  Reusing the same booth with old graphics may save a little money, but is that really the face you plan on putting out there to potential clients?  Help capture more ROI with fresh pieces and slimmer budgets for extraneous expenses that will never benefit your audience (meals, drinks, hotel, taxis, etc).