Searchengineland is rapidly becoming a favorite haunt of mine. Here's a rundown on Google's new approach to AdWords:

• The ad is an extension of the AdWords Product Plusbox feature Google has been introducing to advertisers who use Google Base. The new method is to not show the plus box, but instead just show three small links to products directly under the AdWords ad title.

That oughta jack up the value of your AdWords efforts if you've got individual products to sell. How would you apply that to a service company? We've been brainstorming that for quite a while.