After some strenuous effort on behalf of a brand that wasn't within spitting distance of its category leader, we've managed to take step one in making them relevant, by getting 8th Continent Soymilk on page one of the organic Google search results for several terms. Sorry about the blur on the image, but you'll understand I don't feel like shilling the competition.
From here we will go on to bigger, brighter things.
Now more than ever, you need the Enemy of Good Enough.
Why? Because every dollar counts. Every effort counts. Budgets are tighter. Consumers are more tight-fisted. Creative needs to not only cut through clutter but skepticism and fear. Messaging needs to be relevant and them-centric and emotional. These are not times for mediocrity...
| 08/12/09 | Social Media in Action! |
| 07/17/09 | Dancing Bear Raid! |
| 07/13/09 | One way to cut through the phone tree menus |
| 07/08/09 | Google coming out with ChromeOS |
| 06/26/09 | Wired Guide to Smartphones |
