What is Disruption! anyway?

Disruption! is what sells goods & services.

And, other than spending bunches of money to incessantly pound the brand message into everyone's brain...the only thing that works (read as sells) in this still difficult, scared, unsure economy.

And, we're the only San Diego Ad Agency that offers Disruption! Indeed, Quantum is the only San Diego Ad Agency that specializes in Disruption!

Disruption! is making the unstrange strange...and making the familiar unfamiliar.

It's blowing the doors off of conventional wisdom.

The way Disruption! works is to cause the reader or viewer do a double-take. They look. Then briefly move on. Then look back uttering something like...uh...what was that?? Now they're engaged, they're into it. It is their choice to continue looking, reading, figuring out. We've gotten past interruption advertising, turning the waaay too busy, moving on prospect into a seeker. Creating a curiosity. And how powerful is that in selling?!!

All with Disruption!

Please note...Disruption! can be subtle. It need not be 50 naked midgets running around a busy downtown wearing mini-sandwhich boards stating the brand message. (although, hmmmmm... that's not a bad idea).

Disruption! is Alfred Hitchcock's headline heralding his famous movie, the Birds: "The Birds Is Coming"

Disruption! is Quantum using a semi-truck as Sanyo's entire booth at uber high-tech CES (Consumer Electronics Show). Every other Trade Show booth at CES had the latest high tech gizmo's and demo's being shown on large, Hi-resolution monitors. All the booths were trying to out-high-tech every other booth.

And there was Sanyo's booth in the middle of the show floor--a genuine 18-wheeler. Disruption! And success. Sanyo garnered more attention and traffic than they ever had at any CES.