We have been so busy here at the Enemy of Good Enough optimizing our clients through social media, we have neglected our own blog.  Here's a quick summary to bring you up to speed.  Quantum began a social media campaign for 8th Continent in May.  8th Continent makes soy milk and is a national brand.  Upon launching the social media program for 8th Continent, we did some checking into their Alexa ranking.  Alexa ranks every single web site floating out there in the atmosphere and ranks them based on their site traffic.  Many things drive the rankings but keeping content fresh and relevant is a biggie.  In the world of Alexa rankings, smaller is better.  In other words, the idea is to have the lowest possible number.  In May, 8th Continent's Alexa ranking was over 2 million.  In the subsequent three and a half months, Quantum has worked diligently in their social media campaign for 8th Continent.  As of this morning, 8th Continent's Alexa ranking is 266,612.  You won't convince us that social media doesn't work.  By the way, did we mention 8th Continent's mega competitor is Silk (the category giant)?  Want to know Silk's ranking by Alexa?  We did.  379,832.  Guess who's lower?  That's right, the guy with a fraction of the budget by 113,220.  Now that's social media in action!