Who's driving sales at GM? You'll never guess

AdAge has an article detailing the marketing push that's leading BUICK of all brands to drive sales at GM.

A new design and a marketing shift to a younger audience have helped U.S. sales of Buick's Enclave, Regal and LaCrosse skyrocket since last year -- and even more so in China, where it is the No. 1 brand.

To steal a line from the classic Oldsmobile campaign, this is not your (grand)father's car any more.

Positioning Workshop