Green Case Studies
Green Before Green was Cool
Way back in the day few people concerned themselves with recycling. SANYO Energy realized they needed to offer people a way to recycle their batteries. Rechargeables back then were way more toxic than they are now. There wasn't an organization or any legislation pointing the way, so they turned to the Enemy of Good Enough to devise a solution. And did we ever!Quantum designed a tube-shaped retail package that doubled as a mail-in recycling container for spent batteries! Before you had the RBRC, you had the Enemy of Good Enough stepping in to change the conversation.
The Sun Shines on Your Neighbor's Rooftop Too...
HelioPower was having trouble standing out in a crowded solar marketplace. Green has begun reeling in the green, and they needed to be a clear choice for customers. When you've got trouble being noticed, I'd bet you call the standard, mundane, everyday agency to help you do boring things everyone's seen before.
What? NO! You call out for the Enemy of Good Enough!
How Green Is Your Battery
Quantum gets to launch the World's First NiZn (Nickel Zinc) Battery, created by PowerGenix.
Screens are Green!
Yes, even screens are green. We promote this Green picture for our client Screenmobile, the nations largest mobile screen store.
Green Neighborhoods
Helio Power is one of the top solar installers in California, and solar energy is a superb solution for our environment and energy crisis.
However, with the current economic conditions, it is quite a challenge to afford solar power for the home. The reason is that many people use the equity in their home to finance solar. And we all know only too well how difficult it is to get re-financing for home loans right now.
Some cities, Palm Desert for example, have taken the initiative to do something to help. Their Energy Independence Program is a model initiative for cities in California. Based on AB 811 legislation, the program works to support energy efficiency and renewable energy installations financed through city loans which are paid back through property tax assessments.
Green Travel
People love to travel. But with Green consciousness growing, travel is coming under attack. Planes, trains & automobiles (plus cruise ships) spew out lots of CO2. Which adds baggage to some people's trip...in the form of guilt.
Enter Pangaea Travel. They were the first local travel agency to offer Carbon Credits to offset the carbon footprint that a trip leaves.
This is not just a feel-good solution. It really does make a difference.
Even Ed Beagley, environmentalist extraordinaire, agrees that this tactic does help. Positioning this client as the first, creating a website that details the program and pitching the press has helped this group thrive in a v-e-r-y challenging economy when luxuries like travel take the biggest hits.
