SPRINTER Stairs, Cal State San Marcos

Client: 
NCTD

When NCTD came to us with a problem, we came up with a solution so cool they couldn't find a traditional surface to display it on. The new SPRINTER Commuter train (that we helped name and launch as well) was coming on line soon, and NCTD wanted to reach out to Cal State San Marcos students to increase ridership. The problem? They didn't have much money. And college students are pretty inured to most forms of advertising (the average American kid may watch up to 40,000 ads a year!). So what can we do?

Well, we took the billboard off the board and put it on CSUSM's stairs.

CSUSM Stairs

This totally unexpected placement for an ad brought a torrent of comments and excitement, and generated great buzz about the SPRINTER, at a tremendous value for the dollar.

Just another case of Quantum's constant quest to redefine outdoor advertising.

Why You Need Us

Now more than ever, you need the Enemy of Good Enough.

Why? Because every dollar counts. Every effort counts. Budgets are tighter. Consumers are more tight-fisted. Creative needs to not only cut through clutter but skepticism and fear. Messaging needs to be relevant and them-centric and emotional. These are not times for mediocrity...

More