What is Disruption! anyway?

Disruption! is what sells goods & services.

And, other than spending bunches of money to incessantly pound the brand message into everyone's brain...the only thing that works (read as sells) in this still difficult, scared, unsure economy.

And, we're the only San Diego Ad Agency that offers Disruption! Indeed, Quantum is the only San Diego Ad Agency that specializes in Disruption!

Disruption! is making the unstrange strange...and making the familiar unfamiliar.

It's blowing the doors off of conventional wisdom.

To say that we specialize in beating "impossible" deadlines is maybe an overstatement. But, we are v-e-r-y good at it.

We're the only San Diego Ad Agency that stakes their claim on this positioning.

What does the Army Corps of Engineers (Seabees") during WWII say??...the difficult we do immediately. The impossible takes a little longer.Yeah! Like that!

Would you like to have some fun with positioning?

I firmly believe, after nearly 4-decades in the business of marketing, that Positioning is the single most important marketing decision you'll ever make.

And no...I do not think that's overstated.

Let's quickly review what positionins is...

It's the place or space or...position that a Brand occupies in the mind of a prospect---when thinking of a product or service category. But, here's a part that's not talked about very often. That prospect is, the majority of the time, thinking about that category when they are in buy mode.

As a 22-year-old San Diego ad agency, we've seen, and survived, many ebbs & flows in the economy. We were almost taken out after 9/11. We had all the worst working...being an ad agency when advertising was being deleted; living in San Diego where the COL already made running a business here a challenge and having a significent number of resort hotel clients when travel was simply stopped completely. Triple ouch!

But we've never experienced anything like this current financial landscape. Ugh! Yet, through it all we've survived in San Diego still operating as a successful ad agency.