This one is short, but compelling. We have a small-ish Brand—Sport Science Lab (SSL). They were even smaller at the time of this story.

SSL has an unconventional, revolutionary, Disruptive! training methodology for athletes. They don't believe in weights.
In fact, they believe that weight training actually destroys athleticism. This is not a popular position to strength coaches in football & other mainstream sports. So we looked at secondary, more open-minded sports. Like volleyball.

Well, here was a volleyball coach in Nebraska that found SSL online and was intrigued. Coincidentally ,the National volleyball championship tournament was being help in Nebraska that winter.

Quantum gets to launch the World's First NiZn (Nickel Zinc) Battery, created by PowerGenix.

We Re-Branded this Ka'anapali Beach resort to coincide with a multi-million dollar "rehabilitation" of the facility. At the time of this effort, no other resort in Hawaii owned the positioning of authentic Hawaii. So, we developed positioning for the Royal Lahaina as the most authentic Hawaiian resort in Hawaii. The positioning was adopted throughout the property, from the Luaus to the apparel of the staff to all of the advertising and collateral material.

We chose to use illustration instead of photography to convey the unique position. Notice in the samples shown, the illustration of the authentic Hawaiian dance.