Way back in the day few people concerned themselves with recycling. SANYO Energy realized they needed to offer people a way to recycle their batteries. Rechargeables back then were way more toxic than they are now. There wasn't an organization or any legislation pointing the way, so they turned to the Enemy of Good Enough to devise a solution. And did we ever!Quantum designed a tube-shaped retail package that doubled as a mail-in recycling container for spent batteries! Before you had the RBRC, you had the Enemy of Good Enough stepping in to change the conversation.