What is Disruption! anyway?

Disruption! is what sells goods & services.

And, other than spending bunches of money to incessantly pound the brand message into everyone's brain...the only thing that works (read as sells) in this still difficult, scared, unsure economy.

And, we're the only San Diego Ad Agency that offers Disruption! Indeed, Quantum is the only San Diego Ad Agency that specializes in Disruption!

Disruption! is making the unstrange strange...and making the familiar unfamiliar.

It's blowing the doors off of conventional wisdom.

To say that we specialize in beating "impossible" deadlines is maybe an overstatement. But, we are v-e-r-y good at it.

We're the only San Diego Ad Agency that stakes their claim on this positioning.

What does the Army Corps of Engineers (Seabees") during WWII say??...the difficult we do immediately. The impossible takes a little longer.Yeah! Like that!

The more things change, the more they stay the same.

Well...sometimes anyway.

As we continue to progress throught the "new" marketing era...using blogposts, forums and incorporating social media into our marketing plans, it's comforting to realize that many, many of the same marketing basics still apply.

As a 22-year-old San Diego ad agency, we've seen, and survived, many ebbs & flows in the economy. We were almost taken out after 9/11. We had all the worst working...being an ad agency when advertising was being deleted; living in San Diego where the COL already made running a business here a challenge and having a significent number of resort hotel clients when travel was simply stopped completely. Triple ouch!

But we've never experienced anything like this current financial landscape. Ugh! Yet, through it all we've survived in San Diego still operating as a successful ad agency.

Pepsi names TBWA/Chiat/Day their new brand marketing shop, and the Arnell Group, which did their dopey new logo, their design shop. BBDO loses Pepsi after an almost 50 year long working relationship. Pepsi's been losing share and volume for a while, so they're no doubt looking for a goose from a new marketing agency. Hey! Give us a call Pepsi! We'll think of something cool.

Over at Conversation Marketing Ian wrote up a post about 38 things he wished he knew when he started marketing.

I'm not exactly the pro marketer in this office, more of a guy that gets things done--but it was an interesting and informative list to flip through.

This Toyota spot was directed by a fellow Garth! Pretty cool...I like the part where the "good guy" cat hits the light and the other cats stare at it beguiled.

Apparently 7/11's presidential coffe cup promotion has been accurately predicting the winner for the last three elections.

For the third straight presidential election, 7-Eleven Inc. held a coffee-cup vote. From Oct. 1 through yesterday, coffee drinkers voted for their candidates while deciding between regular or decaf.

Supporters of Republican Sen. John McCain bought red cups and Sen. Barack Obama's faction chose blue ones. Undecided voters could select plain cups.

Obama won handily in the retailer's Richmond market, in Virginia and nationwide.

No stats were offered for those selecting "Undecided" blank cups. I did get a cup o' joe there in a nice blue cup the other day.