Searchengineland is rapidly becoming a favorite haunt of mine. Here's a rundown on Google's new approach to AdWords:

• The ad is an extension of the AdWords Product Plusbox feature Google has been introducing to advertisers who use Google Base. The new method is to not show the plus box, but instead just show three small links to products directly under the AdWords ad title.

That oughta jack up the value of your AdWords efforts if you've got individual products to sell. How would you apply that to a service company? We've been brainstorming that for quite a while.

In the true style of the enemy of good enough, we just created our own production room at Quantum. More and more clients have needs for video and audio applications as part of their marketing mix. The web, in particular, is calling for more and more video, especially since we all discovered that video helps seo. And then there's YouTube. Everyone wants something there too. Oh my has marketing changed. I guess it's always changing. That's a good thing, especially for those who can change with it.

Plus, Videos are making a comeback as a presentation form. One of our high tech clients (PowerGenix) requested a new video for use with the press, their web site and for presentations.

With all the needs, we decided it would save us time, save our marketing clients money and be overall more efficient to create our own studio. We converted a spare office by soundproofing the walls and floor. For video, we're turning the back wall into a green screen by simply painting it (the proper) shade of green. This was, when we shoot video in there, we can easily key any background we want into the scene. It gives us ultimate flexibility.

We just cut some video introductions in the room, for sport science lab (www.sportsciencelab.com) and a couple of voice overs for fitness DVD's we're producing for them. It went very well. The sound we recorded is studio quality.