Set in gorgeous Catalina Mountain foothills, the Ventana Canyon Resort is home to the only five-Diamond restaurant in Tucson. So you know a luxury destination like this wouldn't go halfway when it came time to design signage for their newly created nature trail. Enter the Enemy of Good Enough.

First off, "nature trail" does nothing for us. We came up with a new name, "Window Walk", that ties the trail in with the Ventana Window, a natural viewpoint nearby which attracts large numbers of hikers. Next, the signs...anyone can slap a sign on a stick. That's not how we roll. We designed signs to match the natural Sonoran Desert surroundings, incorporating elements to make them appear to be growing out of stone. We also included signs describing each plant and what animals to look for. The result? A massive hit among the guests, and raving fans in management!