BBDO Loses Pepsi, Pepsi gains horrible design

Pepsi names TBWA/Chiat/Day their new brand marketing shop, and the Arnell Group, which did their dopey new logo, their design shop. BBDO loses Pepsi after an almost 50 year long working relationship. Pepsi's been losing share and volume for a while, so they're no doubt looking for a goose from a new marketing agency. Hey! Give us a call Pepsi! We'll think of something cool.

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