In these tough economic times it is important now more than ever to secure a solid brand identity. Corporate ethics (no, not an oxymoron) have been called into question and poor business decisions have been made with some of the largest companies in the past 20 years. One way to get your brand out there is through the use of charitable contributions. Keep in mind your business is only able to deduct 10% of your taxable income and make sure you check with your accounting professional before you start writing any checks, but simple math is if your business is on track to end the year with $10 million in taxable income, you can donate up to $1 million and have it be tax deductible. Not only does the charitable organization reap a huge benefit by your donation seeing they only survive with donations, but your company can reap many benefits beyond the tax benefits. Depending on the charity, you can use your name alongside theirs in press releases and even in advertising. You'll create a solid Corporate good guy image which the public loves and typically will assist in driving up your sales. You may also experience some additional employee retention. In this uncertain economy drumming up some positive press for yourself is always a great thing, plus the ripple effect is tremendous!