With the economy being in a state of 'challenge' to say the least, it is more important now than ever to focus on marketing. Depending on who you talk to, the economy either hasn't found it's bottom or may slowly be recovering. Either way, unless your product is a must have, you have to work harder to reach your buyer. One way to look at the tightening of dollars is your opportunity Mr. or Ms. Business owner to find great deals on media placement. Also, if you aren't certain where your target market is due to economic shift or if you are looking to expand to additional markets, the time is now to consider a focus group. Focus groups involve company personnel who bring their own ideas and unique perspectives on your brand. Right now, Quantum is offering a free positioning workshop to assist your company in identifying a key word that summarizes your brand and can own mind share of your buyer. I don't know about anyone else, but FREE is always a word that grabs my attention.