Oh my...Pepsi's re-branding effort is looking quite poor. I've seen large companies with long-term brand investment take that big leap of re-branding...Apple leaps to mind...and do a great job. But this one...well, see for yourself. Personally, I think the "MTN DEW" just looks dumb, like something a Junior High student would draw on his notebook, and the globe logo (why touch that?) looks like an angry smirk.