By now, we are all very knowledgable about the financial contrictions out there.  For many, marketing and advertising is seen as expendable when financial times get tough.  However, keep in mind your business or service must be 'kept in mind' for the consumer.  One great and many times overlooked solution is your web site.  In the tens of millions of pages of Google and Yahoo results are you on page 1? umm, page 2...geez page 3?  If no entered into any of your responses, you need SEO (search engine optimization).  Having just spent an afternoon being schooled in the basic overview of SEO, if your company isn't on one of the first three pages, you essentially do not exist in cyberville.  Your site needs to be content heavy and not just any content, specific content in order for the search engines to crawl over your site.  By the way, in cyberville crawl means read your site.  Specific words that appear time and again within the structure of your site and metatags assist in this process of placement in the organic results.  Keep in mind, I'm not a computer guru (and I'm sure Quantum's guru's are gritting their teeth over my not quite scientific explanation to web results).  I am just an average Jane like anyone else, okay, there are some average Joe's too.  But if you are attempting to make a statement via the web, you need/want/demand to be found.  Of course, Quantum can help you with your web site structure to place you at the top of the organic or nonpaid heap.  In this economy with tightening of dollars and business ghost towns, you owe it to yourself to not go unnoticed on the web.