So the Enemy of Good Enough works Saturdays, that goes without saying. If the client needs it, we do it, period. We have a shoot setup for a workout DVD in a pool on a Saturday.

The shooter we hired comes back to us on Friday with a bombshell: he couldn't get an underwater camera housing to rent. This is bad: without the camera housing, our video guy can't slip into his wetsuit and film underwater. Without that, the shoot is pointless.

So what would the other agencies in the world do? Exactly: Call it off. Reschedule. Cry uncle. But you're not dealing with the other agencies, you're dealing with the Enemy of Good Enough. We hit the horn, canvassed every rental company within a few hundred miles, and tracked down a new housing (they're more rare than you think, especially on short notice).

Housing found, we had it sent via courier, and the shoot was on. The client never even heard there was an issue. So come Saturday, it was Lights, Camera, Action!