HelioPower was having trouble standing out in a crowded solar marketplace. Green has begun reeling in the green, and they needed to be a clear choice for customers. When you've got trouble being noticed, I'd bet you call the standard, mundane, everyday agency to help you do boring things everyone's seen before.
What? NO! You call out for the Enemy of Good Enough!
We analyzed how HelioPower went about selling their services and panels, and found the approach for them to take in the emerging green marketplace. Appeal to neighborhoods. Approach it on a local, home by home basis, showing examples and telling success stories, instead of just saying how good it is with one-size-fits-all numbers and platitudes. We helped them direct customers to local, municipal, and state rebates and discounts, too, projecting the rock-solid expertise of HPI to every prospect that stopped by.
As a result, HelioPower is positioned as the local solar company wherever you go! That's the Enemy of Good Enough in action!