Three-time Olympian David Jenkins walked into our offices 10 years ago with a new product–in a lab jar.
We helped him name the product, define the category*, position his new brand , create the look & feel, develop & execute a marketing plan that included packaging, direct response direct mail, magazine ads and PR. Eventually, tactics included TV spots, an interactive web site, event marketing and more.
The Brand?
Designer Whey. Currently the #1 selling protein supplement in America.

*actually, we created a new category since this was the first whey protein supplement.