We helped Hero Nutritionals re-position this popular brand that was losing share of shelf to newer, more aggressive brands. The marketing strategy we developed focused the brand on promoting specific product benefits to specific target prospects. The “old” packaging was feature-centric, relying on the brand name to win-at-shelf.

Quantum also helped establish the brand as the one recommended by experts & authorities, such as "Nutritionist Preferred" and "Kids Critics Approved".

In addition to re-packaging, we designed compelling Shelf-talkers, a new web site and a mom-based promotion with Kiwi magazine–a heavy influencer with the Yummi Bear prospect.